When we’re shopping for new sheets or towels, we always choose cotton, since it’s so easy to care for and lasts. As it turns out, we’re in the majority; a full 96% of women say they have purchased cotton home textile products before, according to the Cotton Incorporated Home Textiles Survey.
“Cotton is a great choice for home textiles because it’s comfortable and natural,” says Jenna Caccavo, Product Trend Analyst, Cotton Incorporated. “Whether you’re looking for bedding for your family, or prefer re-usable fabrics in the kitchen and bathroom, cotton makes sense throughout the home.”
The bathroom tends to be the most cotton-centric room in the house; almost 8 out of 10 women say they prefer cotton towels, according to the Home Textiles Survey. Since cotton is a breathable fiber, it also makes a great choice for shower curtains. And who says a shower curtain needs to be boring? Have you seen these adorable Marimekko curtains at Crate & Barrel?
“Consumers look to cotton for typical bath products like towels and swabs, but what they might not realize is that cotton cellulose is also found in some surprising things we use every day, like shampoo, nail polish, toothpaste, and even some LCD television screens,” Caccavo says.
We had no idea! Watch the webisode to learn more about the surprising ways cotton makes our lives more comfortable every day.
Posted in In the Home