B-T-S Saturday
If you’re in the market for anything and everything back-to-school, you’re in luck; today marks the first ever “B-T-S Saturday,” hosted by none other than Teen Vogue.
Teen Vogue‘s Jason Wagenheim, vice-president and publisher, says the company pulled out all the marketing and editorial assets it could — including special offers, gifts with purchase and discounts filtered through the publication — for today’s inaugural event.
There’s even an app for smartphone savvy teens – the Teen Vogue Insider app.
“The app will allow consumers to check-in at participating retailers on August 11 to earn points toward winning exclusive Teen Vogue prizes such as shopping sprees and merchandise,” Wagenheim says. “Shoppers can also map nearby retailers and their Back-to-School Saturday offers, and ‘share’ and ‘like’ brands on their social networks. We developed the Insider app with the Teen Vogue community in mind, but the offers are available to everyone who downloads it.”
Back-To-School is the second-biggest selling season of the year, after the Christmas holidays. Consumers plan to spend $227 on BTS apparel, about the same as last year, according to the Cotton Incorporated Lifestyle Monitor™ Survey.
Among those planning BTS shopping, 90% intend to buy clothes, followed by supplies (84%) and shoes (78%), the Monitor shows. Of those planning to buy apparel, 89% are more likely to start their shopping before the first day of school. Top items are expected to be shirts/tops (91%), followed by jeans (75%), socks (70%), and pants (60%).
To celebrate B-T-S Saturday, we put together a special Pinterest board dedicated to B-T-S fashion. If you’re looking for a little inspiration, be sure to check it out.
Will you shop today during B-T-S Saturday? And what will you buy?
Posted in News & Features